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SpectrumBPO eCommerce Marketing Agency

  • 100 N CENTRAL EXPY STE, 412 RICHARDSON, TX, 75080-

Overview

  • Sectors Content Marketing
  • Posted Jobs 0
  • Founded Since  2018

Company Description

Advertising was another weak point for the brand — their ads were eating up budget without producing proportional sales. SpectrumBPO’s amazon marketing experts stepped in and conducted a deep audit of campaign structures, keyword targeting, and bid strategies. They discovered the brand was overspending on broad, low-intent keywords and missing out on high-intent, purchase-ready search terms. The experts implemented segmented campaigns for branded, competitor, and category keywords, adjusting bids daily based on real-time performance. Sponsored Brand campaigns were used to introduce the full product range, while Sponsored Display ads helped retarget visitors who didn’t purchase on the first visit. Within three months, the brand’s return on ad spend (ROAS) doubled, and their Advertising Cost of Sale (ACoS) dropped by 35%.

 
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